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Privacy Policy

This policy explains how Content Dance collects, uses, discloses and protects personal information when you visit www.contentdance.com or use our consulting services.

Updated

1. Introduction

Content Dance (the "Company", "we" or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website (www.contentdance.com) or use our consulting services.

This policy is intended to comply with the General Data Protection Regulation (GDPR), the Personal Information Protection Law of the People's Republic of China (PIPL) and other applicable data protection laws.

2. Data Controller

Content Dance is the data controller responsible for your personal data. If you have any questions about this policy or our data processing, please contact:

Content Dance

3. Information We Collect

3.1 Information You Provide

We collect information you voluntarily provide, including:

  • Contact information: name, email address, telephone number, company name and job title
  • Consulting information: project requirements, business challenges and objectives
  • Communication records: correspondence through email, contact forms or other channels
  • Contract information: client billing information, addresses and payment information

3.2 Automatically Collected Information

When you visit our website, we may automatically collect:

We process your personal data on the following legal bases:

  • Consent: you give explicit consent to specific processing activities
  • Performance of a contract: processing is necessary to fulfil our contractual obligations to you
  • Legitimate interests: processing is necessary for our legitimate business interests, such as improving services and marketing, balanced against your rights
  • Legal obligations: processing is necessary to comply with applicable laws

5. How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries and provide the information you request
  • Deliver consulting services and fulfil contractual obligations
  • Send service-related updates with your consent
  • Improve our website, services and user experience
  • Analyse website usage and optimise performance
  • Prevent fraud and maintain security
  • Comply with legal and regulatory requirements

6. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service providers: trusted third parties that assist us in operating our website, conducting our business or providing services to you, such as hosting, email and analytics providers
  • Business partners: technology partners whose involvement is necessary to deliver the services you request
  • Legal requirements: when required by law, court order or a government authority
  • Business transfers: in connection with a merger, acquisition or sale of assets

All third parties are contractually required to protect your data and use it only for the agreed purposes.

7. International Data Transfers

Your information may be transferred to and processed in countries outside your country of residence. When making international transfers, we implement appropriate safeguards, including:

  • Standard Contractual Clauses approved by the European Commission
  • Applicable adequacy decisions
  • Other legally recognised transfer mechanisms

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Contact enquiries: 2 years from the last contact
  • Client project data: 7 years after project completion, for legal and accounting purposes
  • Marketing communications: until you unsubscribe or withdraw consent
  • Website analytics: 26 months

9. Your Rights

Under the GDPR and applicable data protection laws, you have the following rights:

  • Right of access: request a copy of the personal data we hold about you
  • Right to rectification: request correction of inaccurate or incomplete data
  • Right to erasure: request deletion of your personal data (the "right to be forgotten")
  • Right to restriction of processing: request restrictions on the processing of your data
  • Right to data portability: receive your data in a structured, machine-readable format
  • Right to object: object to processing based on legitimate interests or to direct marketing
  • Right to withdraw consent: withdraw consent at any time where processing is based on consent
  • Right to lodge a complaint: submit a complaint to a supervisory authority

To exercise any of these rights, please email hello@contentdance.com. We will respond within 30 days.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • Encryption in transit (TLS/SSL) and at rest
  • Access controls and authentication
  • Regular security assessments and monitoring
  • Employee data protection training
  • Incident response procedures

We endeavour to protect your data, but no method of transmission over the internet is completely secure. We cannot guarantee absolute security.

11. Children's Privacy

Our services are not directed at individuals under 16. We do not knowingly collect children's personal information. If you believe we have collected a child's data, please contact us immediately.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. For significant changes, we will publish the new policy on this page and update the "Updated" date. We recommend reviewing this policy periodically.

14. Contact Us

If you have questions, concerns or requests regarding this Privacy Policy or our data processing, please contact:

Content Dance · Data Protection