Content Dance
Building on 20 years of global digital experience, Content Dance helps companies turn their brand, products and services into knowledge AI can understand and cite.
01Shift
More and more questions no longer end in a list of links: AI answers them directly. AI builds its answers from sources it can understand and verify, and decides which brands to mention.
Sources: Website · Product information · Cases · FAQs
02Response
We optimise on your own website and content platform, not through third-party content placement.
01Diagnose
Assess whether your brand appears in leading AI answers, whether it is described accurately and which sources are cited.
02Structure
Organise entities, products, cases and FAQs into structured content AI can understand.
03Publish
Technical optimisation and publishing on your own website and content platform, without third-party content placement.
04Measure
Set a baseline, measure how your brand changes in AI answers at fixed intervals and adjust priorities.
Content Dance has turned key steps of its AI Search method into products: HumiSight for visibility, HumiBuild for building and publishing.
HumiSightAI visibility & brand intelligence
See where your brand stands in AI answers.
Continuously monitor how AI search presents, recommends, cites, and perceives brands, products, and competitors. Help businesses identify issues, uncover opportunities, and develop optimization strategies.
A Content Dance product · Supports diagnosis and measurement in our method
Open HumiSight Website (independent product site)
HumiBuildAI-native publishing infrastructure
Publish enterprise knowledge as a source AI can trust.
Turn AI insights into action. Support content development, optimization, publishing, and ongoing review across digital assets, including websites, product content, FAQs, case studies, and knowledge bases.
A Content Dance product · Supports structuring and publishing in our method
Open HumiBuild Website (independent product site)03Our Strengths
From brand monitoring to content and system implementation, we help businesses develop their digital assets for AI Search.
HumiSight identifies issues and opportunities. HumiBuild supports content development, optimization, and publishing, turning analysis into actionable next steps.
Apply enterprise digital delivery experience to improve websites, product content, knowledge bases, and publishing workflows.
Support multilingual content, localization, and delivery across markets while maintaining brand consistency and addressing local needs.
Choose the support your business needs—from AI search monitoring and GEO optimization to custom digital systems.
Suitable for businesses that can implement optimizations internally.
We identify issues and recommend improvements. Your team implements them.
HumiSight｜
Visibility baseline, competitor and citation-source analysis, an issue list, and one optimization plan each month.
Suitable for businesses that need help implementing improvements.
From identifying issues to helping implement improvements.
HumiSight｜
Everything in tier 1, plus content development, optimization, publishing, and ongoing review.
Suitable for businesses that need dedicated platforms, business integrations, or complex delivery across markets.
Build your digital platforms and GEO together.
HumiSight｜
Everything in tier 2, plus CMS/DXP, multiple sites and languages, and enterprise system integrations as required by the project.
Monitoring scope, implementation deliverables, and delivery timelines are defined in the agreed service proposal.
04Proof
50+ markets, more than ten languages and several operating models at once. Phased launch of sites for the EU, the UK, Chinese mainland, the Middle East, North America and other markets, with e-commerce and compliance in place, two-centre operations, a shorter launch cycle, and higher SEO / GEO visibility.
7 EU countries, 7 Middle East countries and Chinese mainland, with multiple data centres and GDPR compliance together. Phased launch of the three regional websites; reservation deposits and leasing on the EU and UK sites; multi-centre operations.
Content Dance
Tell us about your markets, platforms and goals, and the Content Dance team will be in touch.