Global Digital Experience·Automotive
Lotus global websites: 50+ markets on one compliant, scalable digital foundation
- Challenge
- The Lotus website has to cover 50+ countries and regions and more than ten languages, and support several models at once: independent operation, dealers and authorised partners. E-commerce, membership, payments, finance and other systems have to be connected. The sites also have to meet GDPR and other compliance requirements, and cover both SEO and GEO (generative engine optimisation).
- Work
- Launched in phases by business and compliance priority: the EU, the UK, Chinese mainland, the Middle East, North America and other markets. The EU and UK sites support ordering on the website. A reusable multi-site architecture, integration across those systems, and SEO / GEO work in parallel, raising visibility in search and in AI assistants.
- Outcome
- Met the expected business outcome: operations from two centres, in China and overseas, a shorter launch cycle for later markets, and higher brand visibility in AI search.