AI Search·Medical Devices·A Medical Device Exporter
Bringing a medical device brand into AI recommendations overseas
- Challenge
- In non-English-speaking overseas markets, the company needed customers to find its brand through searches in their own language, and AI to understand its background, products and expertise accurately.
- Work
- Using HumiSight and HumiBuild together, we analysed brand visibility and content gaps in the target language, created and published local-language company and product content, clarified the relationships between the brand, its products and their applications, and retested how AI answers presented the brand.
- Outcome
- In the target-language questions tested, the brand appeared near the top of AI recommendation lists, alongside information about its products and expertise.