About

Content Dance was founded in March 2026 and is headquartered in Jing'an District, Shanghai, China. In October 2026, the company established an overseas office in Melbourne, Australia. It specialises in AI Search and GEO (Generative Engine Optimization), providing enterprises with AI Search services spanning monitoring and analysis, diagnostic consulting and optimisation implementation.

The company develops its own products, HumiSight (蜂鸟先知) (independent product site) and HumiBuild (蜂鸟笃行) (independent product site), which work together to support AI Search optimisation from insight to execution. The former focuses on AI Search monitoring, brand and competitor comparisons, and prompt and source analysis; the latter handles knowledge and content development, optimisation and publishing, translating analysis into improvements. Combined with professional services, they help enterprises build a trusted knowledge and content system that AI can understand, verify and cite, increasing opportunities for their brands to be understood, trusted and recommended by AI.

Core team members are graduates of Fudan University, the University of Sydney and other universities. They bring nearly 20 years of experience in enterprise content management and global digital delivery, with longstanding consulting and implementation work on CMS/DXP platforms including Umbraco, Sitecore and Adobe Experience Manager (AEM). Since 2018, the team has continued to serve Chinese automotive companies and brands expanding internationally, with projects spanning Europe, the Middle East and North Africa, Southeast Asia, Australia, the Americas, Central Asia and Russia. Since 2023, the team has continued to deliver GEO projects, building cross-market experience in global websites, multilingual and localised content, enterprise content management and digital compliance.

Zach Feng (冯志海) is Co-Founder & CEO of Content Dance. He previously served as Technical Director at NTT DATA (China) and worked in enterprise consulting at Avanade (China). In 2017 he was named a Sitecore Technology MVP and, that same year, gave a technical talk at the MongoDB session of the Hangzhou Yunqi Conference (official conference agenda, external site).