Terms & Conditions

1. Introduction

Welcome to Content Dance. These Terms and Conditions ("Terms") govern your access to and use of the Content Dance website (www.contentdance.com) and our consulting services for content management systems (CMS), digital experience platforms (DXP), and AI-powered content solutions (collectively, the "Services"). By accessing or using our Services, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our Services.

Content Dance is operated by Content Dance Ltd., a company registered in Shanghai, China ("Company", "we", "us", or "our").

2. Definitions

• "Client" refers to any individual or entity that engages Content Dance for consulting services.
• "User" refers to any individual who accesses or uses our website.
• "Deliverables" refers to any work product, documents, code, designs, or other materials created by Content Dance as part of an engagement.
• "Confidential Information" refers to any non-public information disclosed by either party during the course of an engagement.

3. Services

Content Dance provides consulting services including but not limited to:

• Agentic AI implementation for content workflows and digital experiences
• Content Management System (CMS) strategy, architecture, and implementation
• Digital Experience Platform (DXP) design and integration
• Content strategy and governance consulting
• Platform modernization and migration services
• Training and enablement programs

The specific scope, timeline, and deliverables for each engagement will be defined in a separate Statement of Work (SOW) or engagement agreement.

4. Engagement Terms

4.1 Proposals and Agreements

All consulting engagements require a signed Statement of Work (SOW) or engagement agreement that outlines the scope of services, fees, payment terms, timeline, and deliverables. These Terms shall apply to all engagements unless explicitly modified in the SOW.

4.2 Client Responsibilities

Clients agree to provide timely access to necessary information, systems, personnel, and decisions required for the successful completion of engagements. Delays caused by Client may result in timeline adjustments and additional fees.

4.3 Change Management

Any changes to the scope of work must be documented in writing and agreed upon by both parties. Changes may affect timeline and fees.

5. Fees and Payment

Payment terms will be specified in each engagement agreement. Unless otherwise agreed:

• Invoices are payable within 30 days of receipt
• Late payments may incur interest at 1.5% per month
• Expenses incurred on Client's behalf will be billed at cost plus 10% administrative fee
• All fees are exclusive of applicable taxes

6. Intellectual Property

6.1 Pre-existing IP

Each party retains ownership of its pre-existing intellectual property. Content Dance retains ownership of its methodologies, frameworks, tools, and know-how developed independently or prior to the engagement.

6.2 Deliverables

Upon full payment, Client receives ownership of custom deliverables created specifically for the engagement, excluding Content Dance's pre-existing IP and general-purpose tools.

6.3 Website Content

All content, trademarks, logos, and intellectual property displayed on our website are owned by Content Dance unless otherwise stated. You may not reproduce, distribute, or create derivative works without our express written permission.

7. Confidentiality

Both parties agree to maintain the confidentiality of Confidential Information disclosed during the engagement. This obligation survives termination of the engagement for a period of three (3) years. Confidential Information does not include information that is publicly available, independently developed, or rightfully received from third parties.

8. Warranties and Disclaimers

Content Dance warrants that Services will be performed in a professional manner consistent with industry standards. EXCEPT AS EXPRESSLY STATED, ALL SERVICES ARE PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

We do not guarantee specific business outcomes, ROI, or results from the implementation of our recommendations.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, CONTENT DANCE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR BUSINESS OPPORTUNITIES, REGARDLESS OF WHETHER WE WERE ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Our total liability for any claims arising from an engagement shall not exceed the fees paid by Client for that specific engagement in the twelve (12) months preceding the claim.

10. Termination

Either party may terminate an engagement with 30 days written notice. Upon termination, Client shall pay for all Services rendered and expenses incurred through the termination date. Content Dance will deliver all completed Deliverables upon receipt of final payment.

11. Governing Law and Dispute Resolution

These Terms shall be governed by the laws of the People's Republic of China. Any disputes arising from these Terms or our Services shall be resolved through good-faith negotiation. If negotiation fails, disputes shall be submitted to arbitration administered by the Shanghai International Arbitration Center in accordance with its rules.

12. General Provisions

• Entire Agreement: These Terms, together with any signed engagement agreements, constitute the entire agreement between the parties.
• Severability: If any provision is found unenforceable, the remaining provisions shall continue in effect.
• No Waiver: Failure to enforce any right shall not constitute a waiver of that right.
• Assignment: Neither party may assign this agreement without the other's written consent.
• Force Majeure: Neither party shall be liable for delays caused by circumstances beyond their reasonable control.

13. Changes to Terms

We reserve the right to modify these Terms at any time. Changes will be effective upon posting to our website. Continued use of our Services after changes constitutes acceptance of the modified Terms.

14. Contact Information

For questions about these Terms & Conditions, please contact us at: