Privacy Policy

1. Introduction

Content Dance ("Company", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (www.contentdance.com) or engage our consulting services.

This policy is designed to comply with the General Data Protection Regulation (GDPR), the Personal Information Protection Law of the People's Republic of China (PIPL), and other applicable data protection laws.

2. Data Controller

Content Dance is the data controller responsible for your personal data. For any questions about this policy or our data practices, contact us at:

3. Information We Collect

3.1 Information You Provide

We collect information you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, company name, job title
• Inquiry Information: Details about your project requirements, business challenges, and goals
• Communication Records: Correspondence via email, contact forms, or other channels
• Contract Information: Billing details, addresses, and payment information for clients

3.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
• Cookies and Similar Technologies: As described in our Cookie Policy

4. Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

• Consent: Where you have given explicit consent for specific processing activities
• Contract Performance: Where processing is necessary to fulfill our contractual obligations to you
• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as improving our services and marketing (balanced against your rights)
• Legal Obligation: Where processing is required to comply with applicable laws

5. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested information
• Deliver our consulting services and fulfill contractual obligations
• Send relevant updates about our services (with your consent)
• Improve our website, services, and user experience
• Analyze website usage and optimize performance
• Protect against fraud and ensure security
• Comply with legal and regulatory requirements

6. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service Providers: Trusted third parties who assist us in operating our website, conducting our business, or servicing you (e.g., hosting providers, email services, analytics)
• Business Partners: Technology partners when necessary to deliver services you have requested
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets

All third parties are contractually obligated to protect your data and use it only for specified purposes.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. When we transfer data internationally, we implement appropriate safeguards including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions where applicable
• Other legally recognized transfer mechanisms

8. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected:

• Contact inquiries: 2 years from last contact
• Client engagement data: 7 years after engagement completion (for legal and accounting purposes)
• Marketing communications: Until you unsubscribe or withdraw consent
• Website analytics: 26 months

9. Your Rights

Under GDPR and applicable data protection laws, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restriction: Request limitation of processing of your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with a supervisory authority

To exercise any of these rights, please contact us at hello@contentdance.com. We will respond within 30 days.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Access controls and authentication mechanisms
• Regular security assessments and monitoring
• Employee training on data protection
• Incident response procedures

While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

11. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: